Mastercard survey: Rise of 'skillidays' transforms European travel habits

6 sourcesFirst reported 15 days agoUpdated 14 days ago

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Right 50%

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A recent Mastercard survey highlights the rise of "skillidays," a trend among European travelers who incorporate learning into their vacations.
Approximately 48% of Europeans plan to learn a new skill while on holiday this summer.
The trend is significantly led by members of Generation Z, who are increasingly interested in combining travel with educational experiences.
The study gathered responses from over 27,000 travelers across 28 European countries.
"Skillidays" are redefining traditional summer vacations as people seek personal development alongside leisure.

6 sources

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