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Mastercard survey: Rise of 'skillidays' transforms European travel habits

6 sourcesFirst reported 14 days agoUpdated 14 days ago

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A recent Mastercard survey highlights the rise of "skillidays," a trend among European travelers who incorporate learning into their vacations.
Approximately 48% of Europeans plan to learn a new skill while on holiday this summer.
The trend is significantly led by members of Generation Z, who are increasingly interested in combining travel with educational experiences.
The study gathered responses from over 27,000 travelers across 28 European countries.
"Skillidays" are redefining traditional summer vacations as people seek personal development alongside leisure.

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A recent Mastercard survey has revealed a significant shift in how Europeans approach their summer vacations, with the emergence of the trend known as "skillidays." According to the survey, which included responses from over 27,000 travelers across 28 European countries, nearly half (48%) of respondents plan to learn a new skill during their holidays this summer. This trend appears to be particularly prominent among younger generations, especially Generation Z, who are leading the charge in seeking educational experiences while traveling.

The rise of skillidays suggests that Europeans are increasingly valuing personal development alongside leisure, as they look to transform their vacations into opportunities for lifelong learning. Traditional notions of summer holidays are being redefined, moving towards experiences that not only provide relaxation but also enrich travelers' knowledge and skills. The survey highlights this evolving mindset, indicating a broader desire to balance enjoyment with self-improvement during travel.

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Mastercard survey: Rise of 'skillidays' transforms European travel habits

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