The summer sales in Greece are set to commence on Monday, July 13, 2026, and will continue until Monday, August 31. This year, consumers will have nearly seven weeks to take advantage of discounts on various products.
On the first Sunday following the sales' start, July 19, retail shops will be permitted to operate on a voluntary basis. This is in line with existing regulations that govern discount periods, which mandate that stores disclose the previously lowest prices for items being sold at a discount. Consumers are advised to pay attention to these regulations to ensure transparency during their shopping.
Overall, the upcoming sales period is anticipated to attract significant consumer interest, as people look to make purchases at reduced prices during the summer months.
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