Tech · Greece

Samsung Pay Launches in Greece with Alpha Bank and Piraeus Bank

3 sourcesFirst reported 13 days agoUpdated 12 days ago

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Samsung Pay has officially launched in Greece, integrating with Alpha Bank and Piraeus Bank.
The digital wallet service is part of the Samsung Wallet app for users of Galaxy devices.
Samsung's entry into the Greek market comes amid growing competition in the digital payment sector.
According to reports, around 20% of electronic transactions in Greece are already conducted through digital wallets.
The launch also includes partnerships with Viva.com and Visa to enhance service offerings.

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Samsung has launched its digital wallet service, Samsung Pay, in Greece, partnering with Alpha Bank, Piraeus Bank, and Viva.com. This service is integrated into the Samsung Wallet, allowing users of Galaxy devices to make secure payments directly from their smartphones. The introduction of Samsung Pay aims to enhance the digital payment landscape in Greece, which has seen a significant increase in the use of digital wallets, with one in five electronic transactions currently conducted through such platforms.

As Samsung enters the Greek market, it joins an increasingly competitive environment where various financial institutions and tech companies are vying for a share of the digital payments market. The partnership with Alpha Bank and Piraeus Bank is expected to facilitate a smooth integration of Samsung Pay into existing banking services, providing users with additional options for contactless transactions. The launch of Samsung Pay signifies a broader trend of advancing digital payment technologies in Greece.

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Samsung Pay Launches in Greece with Alpha Bank and Piraeus Bank

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