The Greek Ministry of Tourism and the Greek Tourism Confederation (ΣΕΤΕ) have launched a joint action program aimed at strengthening collaboration between the public and private sectors in the tourism industry. This initiative was announced by Tourism Minister Olga Kefalogianni and SΕΤΕ President Agapi Smpoukou during a recent meeting.
The program focuses on establishing a common working group tasked with coordinating efforts to enhance the competitiveness, sustainability, and quality of Greece's tourism products. The collaboration aims to foster institutional partnerships that benefit both sectors and contribute to the overall development of tourism in the country.
The initiative highlights the commitment of the Greek government and the tourism industry to work together, ensuring that Greece remains an attractive destination for visitors while adapting to the evolving landscape of global tourism.
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