Economy · Greece

Influencer fined €70,000 for undeclared income from social media posts

5 sourcesFirst reported 14 days agoUpdated 14 days ago

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The Greek Tax Authority (AADE) imposed a fine exceeding €70,000 on an influencer for unreported income from social media posts.
The ruling highlighted that promotional activities, including giveaways and bartering, are considered taxable income.
Dedicated audit teams are reviewing influencer content to identify undisclosed financial arrangements, such as discounts and gifts.
The decision reflects the agency's stance that there are no free gifts for influencers, and failure to report these can lead to substantial penalties.
The AADE's recent actions aim to enforce compliance among social media influencers regarding tax obligations.

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The Greek Tax Authority, known as AADE, has imposed a fine of over €70,000 on an influencer for failing to report income generated from Instagram posts. This decision highlights the authority's increased scrutiny of influencers and their revenue sources, which often include promotions, giveaways, and barter arrangements. The investigation utilized material from the influencer's posts and details from the company managing their professional account.

The AADE has emphasized that non-monetary compensation, such as free products received in exchange for promotions, is also considered taxable income. This ruling stems from recent audits targeting social media influencers, focusing on their posts, associated hashtags, and discount codes as indicators of unreported financial transactions. As a result, influencers are warned that promotional activity without proper invoicing can lead to significant tax liabilities and penalties.

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Influencer fined €70,000 for undeclared income from social media posts

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