Tourism · Greece
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The Greek hotel industry experienced significant growth between 2021 and 2025, with average annual revenue increasing by 21%. This growth was primarily fueled by a record number of foreign tourist arrivals, which reached 38 million in 2025. The sector's revenues amounted to approximately €23.6 billion that same year, making a substantial contribution to the country's economy.
In 2025, tourism accounted for around 13% of Greece's GDP, corresponding to €32.4 billion, highlighting the critical role of the hotel sector within the broader tourism industry. This upward trend in hotel revenues follows a rebound from the downturn experienced during the COVID-19 pandemic, marking the hotel industry as a key pillar of Greek tourism and overall economic recovery. The growth trend reflects a sustained demand for travel to Greece, underscoring the country's appeal as a tourist destination.
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14 July
Greek hotel revenue surged 21% annually as foreign arrivals reached a record high.
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