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17 July
New restrictions are imposed on filming angles to prevent sexualization in women's sports coverage.
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Generated by AI from the 6 sources below · always verify with the originals
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AI-synthesised from 6 sources · no editorial bias
The European Athletics and the European Broadcasting Union (EBU) have introduced new guidelines aimed at changing the way female athletics events are televised. These guidelines, announced on July 15, 2026, focus on promoting a more respectful and equitable portrayal of female athletes. Aimed at discouraging the sexualization of women in sports broadcasting, the initiative is part of a broader campaign titled "Raising The Bar."
Under the new rules, specific camera angles and shot types have been prohibited to avoid objectifying female athletes. The guidelines detail 13 specific camera angles that are deemed inappropriate, addressing the potential for sexualized imagery during broadcasts. This initiative is part of an ongoing effort to reshape the narrative around women's sports and ensure that coverage is more aligned with principles of dignity and respect.
The EBU and European Athletics hope these changes will create a more supportive environment for female athletes and enhance the perception of women in sports.
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