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Dettol withdraws sexist ad in China following backlash

5 sourcesFirst reported 28 days agoUpdated 28 days ago

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Dettol faced significant public backlash over an advertisement in China.
The ad depicted a man expressing a preference for 'clean and untouched' women.
Critics labeled the advertisement as offensive and misogynistic.
Dettol issued a public apology and quickly withdrew the advertisement.
Calls for a boycott of the brand emerged on social media.

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Dettol, the British hygiene brand, has issued a public apology and withdrawn an advertisement in China that sparked significant backlash due to its portrayal of women and men. The ad, which aimed to criticize “toxic men,” depicted a scenario where a man was searching for a “clean and untouched” woman, leading to accusations of misogyny and sexism. Following the release of the advertisement, which lasted approximately five minutes, social media reactions included calls for a boycott and widespread condemnation from users who described the content as damaging.

The response to the ad prompted Dettol to promptly retract the material and send an apology to the public. The controversy has been characterized by an outpouring of criticism directed at the company, with many individuals expressing their shock and disappointment on various social media platforms. The incident highlights the sensitivity of advertising content in today's social climate and the potential for public backlash against perceived insensitivity or sexism.

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Dettol withdraws sexist ad in China following backlash

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