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Brazil Fines Meta Over Unequal Treatment of Lula and Bolsonaro

5 sourcesFirst reported 4 days agoUpdated 4 days ago

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Brazilian courts fined Meta 1.2 million euros for failing to ensure equal treatment of presidential candidates Luiz Inácio Lula da Silva and Flavio Bolsonaro on its platforms during the election campaign.
The court ruling stated that Meta did not guarantee fair visibility for both candidates, leading to accusations of unequal electoral treatment.
The court did not find evidence of a deliberate attempt or intentional manipulation by the company.
Lula's campaign team had previously accused Meta of algorithmic manipulation aimed at harming their candidate.

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Brazilian judicial authorities have imposed a fine of 1.2 million euros on tech giant Meta for failing to ensure equal treatment between political opponents on its platforms during the election period. The case involved Brazilian President Luiz Inácio Lula da Silva and his presidential election rival, Flavio Bolsonaro.

The ruling addresses claims from Lula's campaign team, which had accused Meta of algorithmic manipulation intended to harm their candidate's standing and visibility. Sources noted that the court characterized the company's uneven promotion of the candidates as acting like a political agent.

Despite finding that Meta failed to provide equal exposure for both political figures on its platforms, the Brazilian court did not determine that the company made a deliberate attempt to manipulate the electoral process.

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Brazil Fines Meta Over Unequal Treatment of Lula and Bolsonaro

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