Starting July 1, 2026, a new customs duty of €3 per individual item will be imposed on online purchases from countries outside the European Union by consumers in Greece and other EU member states. This regulation specifically targets low-value shipments, defined as those valued at €150 or less. The duty is expected to affect popular e-commerce platforms like Temu and Shein.
Consumers should take note that the new duty will apply to each distinct item in a shipment. For instance, if an order includes three separate products—such as a blouse, earrings, and a keychain—the total cost increase would be €9 (€3 per item), in addition to any applicable VAT on the total value of the shipment. This change marks a significant adjustment to the landscape of online shopping, necessitating greater vigilance for consumers making cross-border purchases.
The introduction of this duty is part of a broader EU regulatory framework aimed at harmonizing customs processes and ensuring fair competition within the single market. It effectively removes the previous exemption for low-value goods, which allowed certain shipments to enter without incurring customs fees.
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