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Gráinne Wafer's Efforts to Modernize Guinness · Cyprus Report

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Economy · World

Gráinne Wafer's Efforts to Modernize Guinness

1 sourceFirst reported 1 month agoUpdated 1 month ago

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How Gráinne Wafer Is Modernizing GuinnessBloomberg · 1 month ago

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Gráinne Wafer is the Global Category Director at Diageo.
She discusses her personal connection to the Guinness brand.
Wafer emphasizes the challenge of appealing to a new generation of drinkers.
The brand has a legacy of nearly 270 years requiring modernization.
Wafer's insights reflect ongoing efforts to maintain brand relevance.

Generated by AI from the 1 sources below · always verify with the originals