EU report: Why consumers are buying from Chinese platforms

The European Commission reported that in 2024, around 90% of all e-commerce shipments valued at up to 150 euros entering the EU originated from China.

The volume of these shipments more than doubled from 1.9 billion items in 2023.

Increased consumer interest in affordable goods and expanded online shopping capabilities are contributing factors to this trend.

The report highlights the growing significance of Chinese platforms in the EU's e-commerce landscape.

There are ongoing discussions within the EU about the implications of this trend for local businesses and regulations.

EU report: Why consumers are buying from Chinese platforms

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