All the whey up! A dairy byproduct is now the star of the ‘proteinmaxxing’ boom – but is demand too high?

As GLP-1s drive the current protein craze, a supplement once only taken by powerlifters is now so popular US producers are struggling to keep up For generations, the Meives family made cheese. Tony Meives’s grandfather, a Swiss immigrant, and his father both ran small cheese…

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