Mbappe boosts On’s brand visibility, but hurdles to soccer success remain

On Holding made a splashy entry into soccer on Friday by signing French star Kylian Mbappe, a move that raised the Swiss running shoe brand’s profile as it pushes into the sport. But On faces difficulties in its bid to translate the high-profile partnership into a sales boost in…

To respect copyright, we link to the source rather than republishing the full text. Read the complete article on Cyprus Mail.