Deepfakes are wrecking influencers’ credibility, one fake ad at a time

Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad,…

To respect copyright, we link to the source rather than republishing the full text. Read the complete article on The Guardian.