‘People waited 24 hours for a potato!’: how viral queues help – and harm – restaurants

It has become common for people to wait in long lines for cafes, bakeries and ice-cream shops. But why? And what do the owners think? At 9.45am on a warm Saturday in September, a queue snakes down the pavement in Notting Hill, west London. Stretching for 20 yards past office…

To respect copyright, we link to the source rather than republishing the full text. Read the complete article on The Guardian.