Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it

Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.

To respect copyright, we link to the source rather than republishing the full text. Read the complete article on TechCrunch.