IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands

Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the…

To respect copyright, we link to the source rather than republishing the full text. Read the complete article on The Guardian.